Upon his retirement, Captain Jack did what he knew best - opened a rum distillery in Jamaica. His rums were so good that they became an object of plunder to pirates on the Spanish Main and throughout the Caribbean. He eventually hired Mr. Turner to pilot his shipments and built a thriving rum empire. That is until the Lieutenant-Governor of Jamaica, Edward Morgan, also a former pirate, decided to take over and push Jack out. Today, Captain Sparrow's rums are known to the world as Captain Morgan's rums. And now you know the rest of the story.